SALES COMMUNICATION PROCESS

What is sales communication?

Sales communication is the process and messaging that keep sales teams informed, engaged, and productive while encouraging their feedback. In some companies, sales communication is a centralized function that acts as editor-in-chief and publisher for all messaging that goes to the sales team.
Whether you have a separate function dedicated to sales communication or not, the key to any successful sales communication strategy is to construct it like the foundation of a house. Strong sales communication fits naturally into the workflow of your sales team to keep them well-prepared and informed without wasting their time. As you begin to scope your strategy, you may want to conduct an audit of current sales communication practices and gather feedback from sales reps. Define efficiency and effectiveness metrics to establish a baseline. Your primary aim should be to create a sales communication strategy that has these two goals:
  1. Reduces the amount of time it takes to create and consume sales communications
  2. Improves understanding, retention, and following of sales communications

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