ETR DFP4C 2018

SUCCESSFUL ENTREPRENEUR IN MALAYSIA SITI NURHALIZA BT TARUDIN A prestige beauty product created by the Malaysia’s No. 1 celebrity and beauty icon, Dato’ Siti Nurhaliza, who participated in business cosmetic industry since March 2010. The cosmetics product is known as SimplySiti. The cosmetics are produced in Korea and with the help of well-known local entrepreneurship, Datuk Seri Mohammad Khalid Jiwa as she ventured into the cosmetics industry after two years of research with AC Nielsen to study the market and targeted customers. AC Nielsen is a global marketing research firm which located in New York City, United States of America. The main objective of the research of this young beautiful entrepreneur, Dato’ Siti Nurhaliza is to give the required information about the products demand and buyer perception as SimplySiti has been certified as Halal by the Department of Islamic Development Malaysia before the products being released into the market. These products receive...

ENTREPRENUER ETHICS v Business owner must disclose factual information of of the nature of business v Business owner must be honest and sincere to gain the trust of the potential and existing customers v Business owner must ensure the product that sold is of high quality v There must be a healthy competitive environment among competitors within the industry v Business owners must not copy or plagiarize the   competitors unless with consent. There must always be a code of good conduct within the industry.

According to online sales owners, the closing rate for business prospects is around 10% - 20% To gain trust from customers, communication should not be too general or template based. It requires human elements A good salesman should know how to manage the prospect during conversation and to convert the prospect into a customer 

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